I chose a simple layout for my double page spread, with a main image taking up the majority of the pages as this is common convention of DPS overall not just in the film review genre as can be seen below in a real media product.
I chose to use a screenshot of a part of the action in my film instead of using a staged/photoshoot photo as it shows the reader more of an insight into what the film is and what to expect when watching it. This is also a common convention as it makes the reader become intrigued to whats going on and what will happen next.
Above you can see my completed DPS, the same layout used as in my mock up, i simply just added a review of the film and a subtitle to entice the reader into reading the rest of the article once it has capture their attention.
I also added a box in the far right bottom corner to give the audience more detail on who is in the film, made the film, and what films it similar to further the viewers decision to whether they should go see it or will enjoy it, which again was another common convention I found in real media products as seen below.
Above is a selection of photo from my film poster main image photoshoot. We played around a lot with the lighting to ensure a variety of options when it came to editing and choosing a photo. I aimed to have a very dark background, simply of just black with light creating the illusion of a mask appearing from the darkness. Some photos like 05, 08 and 12 didn’t achieve the desired effect and the lighting and flash from the camera meant the image was to exposed and too bright for the effect I wanted to create with my poster. Therefore we tried a different light and reduced the flashback and this resulted in photos such as 01, 10 and 11 which i found were quite bright enough and wouldn’t benefit from my post photoshoot editing as it would be difficult to make a dark photo lighter. Therefore we changed the lighting once more and further adjusted the flashback and finally got some usable shots I was happy with such as, 04, 06 and 09. Although I still found these photos slightly too bright for what I wanted I knew I would be able to adjust and edit them to create a darker and more effective photo.
As above, it can be seen that I used photo 06, and cut it in half to make it fit my genre and themes of my film more. I used photoshop of cut of the part of the photo of just the clowns mask to be able to emphasise the brightness and contrast of colours of this against the dark, black background by simply just adjusting the brightness of this part of the photo. By cutting this out, it was simple to adjust the background and rest of the photo to be a lot darker and create a more shadowy effect to contrast the mask and make it stand out more.
I used a screenshot from my film to create a mock up version of my film poster to get the idea of what i wanted my film poster to look like and i decided to go very conventionally and use many conventions of a horror film. As can be seen in this real media product as the poster for the film poster for the horror film ‘One Missed Call’
I knew I wanted to use the colour scheme, red white and black. Red because it connotes, blood, death, danger and all round is the most commonly associated colour to the horror genre. This is also why I wanted black to be a dominant colour too, to emphasise the idea of mystery, the unknown and evil. However I also wanted to use white to contrast these two colours and make certain typography on the poster standout and some blend in, and genuinely help the overall gaze of the poster when someone would look at it.
I chose to have the title the biggest on the page as i wanted it to be the most eye catching thing as well as the main image which will need to be changed and re photographed as this one doesn’t create the correct effect as i wanted.
The similarities are apparent between my mock and the real media product and this is what I wanted as it wanted it to be instantly recognisable as apart of the horror genre. This can be seen with my use of the tag line being directed directly to the audience with the use of “you” and date being highlighted at the bottom of the page so the audience can recognise that it is in fact a film poster.
Above is my final, completed film poster, as can be seen, I have made significant changes from my mock up to make it more professional but the overall layout and concept remained the same. For example I changed the “are you…” typography to make it less dominant on the page so it clear that that isn’t the title of the film, just the to give more insight into the film and grab the views attention.
I also changed the main image to a more clear, professional photo of the clown mask, to see see the process of taking and choosing this image please click here.
I knew I wanted a simple image of the clown mask as the main image of the poster as it adds to the ambiguity of the film and creates unanswered questions from the viewer and intrigues them to watch the film. Having only half the mask on the poster was an idea I had from the start as i think it adds to the idea of the unknown and lost identity which is a constant theme running through my film.
After having a little problem booking out equipment with the booking system, we finally managed to book about everything we needed for the two weekends we had planned for filming.
We booked out a Canon 600D 0393, a Libec Tripod, 2 Light panels (0705), a M58 0555 microphone, a Marantz PMD 661 audio recorder and an SD card. Although we did find the booking system slightly confusing and difficult to understand, once we had done it once it was much easier to work through.
In terms of using the actual equipment on set, we found that the light panels did very little in changing the impact of lighting as we were filming it the daylight and they are too small to make any significant emphasis. However once the light faded, they were useful in making the shot clear without taking away the conventional element of darkness in out horror film.
We did have a major issue with the camera though however, this is because half way through the final day of shooting the camera battery died, which we thought we were prepared for as we had been given a camera battery charger with the equipment. However when we went to charge the battery it turned out to be the wrong size and charger for the camera battery we had. Therefore we were left without a camera to film on. Fortunately a member of our group had a camera accessible to be able to film the last shots on but there is a noticeable difference in the quality of the shots which was frustrating as it was such an avoidable reason for that to happen.
Over than that, we had no further issues with the equipment we chose and used and were happy with the overall outcome of our filming weekends. Although if I was to do it again, I know exactly what I’d change in order to make my film as most professional and believable as possible.
Filming of our opening sequence to our film on the 15/01/17